Fintech · Capital Markets · Mobile
A pan-African retail trading and market-intelligence experience
Product strategy and UX architecture for a mobile-first retail trading platform built for the realities of emerging-market investors — onboarding, market data, education, and trade execution in a single experience.
Product Strategist · UX Strategy Lead
- Industry
- Capital Markets
- Project Type
- Fintech Product Design
- Product Scope
- Mobile · Trading · Market Data · Education
- Role
- Product Strategy · UX Strategy
In production·Full case study publishing soon. Preview below.
Request the long-form deck →The problem
What this project set out to solve
Retail trading platforms designed for mature markets translate poorly to African investors — different connectivity, regulation, market structure, levels of financial literacy and onboarding constraints. The product needed to be re-thought from segmentation upward.
Approach
How the work was structured
A pragmatic sequence — diagnosis through to build-ready specifications.
Segmentation of emerging-market retail investors by experience, capital and intent.
Mapping the regulatory and market-structure constraints across target jurisdictions.
Defining the mobile-first product architecture: discovery, research, trade, portfolio.
Designing onboarding for KYC, funding and risk classification in low-trust environments.
Layering education and market intelligence directly into the trade experience.
Phased rollout plan starting from a single market.
Scope
What was in scope
- Investor segmentation
- Mobile product architecture
- Onboarding & KYC flows
- Trade and portfolio experience
- Embedded education & market data
- Phased market rollout
Deliverables
What the client received
Investor segmentation
Product architecture
Mobile sitemap & navigation
Onboarding & KYC journeys
Trade execution flows
Education & intelligence model
Market rollout plan
Engage
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